Gerry & the Pacemakers

As unfathomable as it seems from the distance of over 30 years, for a few months, Gerry & The Pacemakers were The Beatles' nearest competitors in Britain. Managed (like The Beatles) by Brian Epstein, Gerry Marsden and his band burst out of the gate with three consecutive number one U.K. hits in 1963, "How Do You Do It," "I Like It," and "You'll Never Walk Alone." If The Beatles defined Merseybeat at its best in early 1963, Gerry & The Pacemakers defined the form at its most innocuous, performing bouncy, catchy, and utterly lightweight tunes driven by rhythm guitar and Marsden's chipper vocals. Compared to The Beatles and other British Invasion heavies, they sound quaint indeed. That's not to say the group were trivial; their hits were certainly likable and energetic and are fondly remembered today, even if the musicians lacked the acumen (or earthy image) to develop their style from its relentlessly upbeat and poppy base.



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